In online marketing, the term pay-per-lead (PPL) is used to describe a common billing method that benefits the advertiser in particular. As a rule, conference hotels and other venues have not yet benefited from these advantages in their online distribution.
Most of the previously established online portals on which hotels and other venues can present their conference and event options offer a pure pay-per-sale procedure, in which a certain commission (usually 10% of the booked turnover) per booking ) is paid to the intermediary platform.
This results in distribution costs that are on average around 70% higher than the efficient pay-per-lead process from ALLOCABO.
What is a lead?
In order to describe the pay-per-lead method in a meaningful way, the term “lead” must first be explained. A lead is a potential new customer who is interested in buying a product or service with a provider (in this case a specific conference or event request for your company).
Under what conditions do I pay for a lead?
Before accepting a lead and incurring corresponding fees for the lead, you will receive extensive information. So you only ever pay for one lead that has been qualified for you in advance.
We will provide you with the following information before we decide whether to accept or reject it:
- Name of the company (of the customer)
- Company headquarters (country)
- Complete configuration of the event
- Alternative dates (if available)
- Number of competitors including previous feedback from the competitors
Direct customer contact
After accepting a lead, you are in direct contact with your new customer.
You send offers to your customers, you negotiate prices with your customers, you advise your customers and you place your bookings yourself, because no agency or portal in the world knows your product - your hotel or your venue - as well as you do!
ALLOCABO is therefore not a classic MICE portal, offers no customer service and is generally not an agency. ALLOCABO is your new, highly efficient online marketing platform for qualified MICE leads!
What exactly do I pay for with the ALLOCABO pay-per-lead process?
You pay the respective lead price not only for a specific request, but for a previously qualified new customer with a specific request.
How high would your sales costs be if such a new customer were acquired the same way? Exactly, many times higher!
So you can also become a successful advertiser through the efficient Pay-per-Lead (PPL) at ALLOCABO.